10 Reasons Reviews Help Grow Your Business
Courtesy of WOMO - one of our favourite local directories - See Business Case Studies here
Courtesy of WOMO - one of our favourite local directories - See Business Case Studies here
If you use online reviews to find and choose businesses yourself, you’ll already understand their value and nothing here will surprise you. But if you’ve got any doubt as to how significant online reviews have become in Australia, you’ll want to read this. There are 10 ways that online reviews can help your business grow…
Example Review Videos
1) Customer Reviews Build Trust
Hands down, reviews are the best way to build customers trust. As one business owner said; “If I say it, it’s bragging, but when my customers say it, it’s proof”! Reviews are ‘the evidence’ customers are looking for. A recent Nielsen survey found that online reviews build trust more than a television advertisement, more than a newspaper article and more than any other form of media. And guess what? Customers will only buy from businesses they trust.
2) Customer Reviews Shortcut Your Sales Process
Once customers see positive reviews for your business, you’ll spend less time and energy selling – leaving more time to actually provide the service. Many businesses instruct every customer to read their reviews before they even start any serious discussions. The reviews themselves do the selling and once they get to you, they’re ready to purchase.
3) Customer Reviews Safeguard you from Poor Feedback
Even the best businesses have some unhappy customers so yes, it’s true that you might get a negative review. But while one negative review on its own can have an adverse effect on business, one negative review amongst several positive reviews will not have much impact at all. Building a bank of positive reviews is the best way to offset any unfavorable feedback that comes through in the future (whether that’s from a review, or comments on Facebook, Twitter, or somewhere else). It’s about building a positive online reputation – before you have a problem to deal with.
4) Customer Reviews Attract the Best Kinds of Clients
When you promote your business using steep discounts, you get price-shoppers; but marketing with customer reviews gets you quality-shoppers. These are often the types of customers that value quality and service above price (meaning they’re more profitable), plus they’re also more loyal types of customers that will stay with you for longer. Why spend money attracting tyre-kickers, when you could be attracting quality customers using customer reviews?
5) Customer Reviews Impress Your Current Customers
People enjoy a bottle of wine even more when they know it was expensive or has won prestigious awards. Likewise, customers appreciate your business more when they realise how popular it is by seeing feedback from fellow customers. Plus, the mere act of asking your clients for feedback shows them that you value their opinions and increases their satisfaction.
6) Customer Reviews tell you how to Improve
It’s almost ridiculous that this item is number six, but unfortunately many businesses are not really that interested in improving, and consequently miss significant opportunities. The insights gained from both positive and negative reviews can help shape the direction of your business (and it’s a lot easier and cheaper to do than commissioning a market research project).
7) Customer Reviews help Save Disgruntled Clients
Did you know that most unhappy customers won’t even let you know they’re not satisfied? They just don’t come back! By asking customers for a review, you give them an opportunity to communicate, and the business gets an opportunity to respond. No business is perfect, but the sign of a good business lies in what happens when things go wrong. We’ve seen hundreds of examples where businesses have turned unhappy patrons into loyal customers – simply by communicating and resolving the situation. Without the review, they would never have had this opportunity.
8) Customer Reviews Create a strong Customer Service Culture
What better tool to manage your team than through direct feedback from customers? By focusing your attention on customer satisfaction, you automatically align everyone’s interests. Make a big fuss whenever you get positive reviews and treat any negative feedback seriously. You don’t need to be an HR guru to do this!
9) Customer Reviews get you Found in Google
Any SEO expert will tell you to get listings on local online directory sites and create original content about your business. Customer reviews cover both bases and are naturally SEO gold. Google likes fresh information so each time you get a new review, your page is given a little more weight. What’s more is that your customers describe your business using highly relevant words and phrases – usually a close match to the phrases potential customers are search for. Even if you already have a strong web presence, your reviews will contain different words and phrases and get you found by more people (remember, it’s not just about being found when people search for your business name).
10) Customer Reviews make it Fun!
Have you forgotten why you went into business in the first place? Wasn’t it something to do with serving customers and creating an awesome customer experience? It’s easy to lose motivation in the day-to-day grind of keeping on top of it all! Many business owners tell us they use customer reviews as their personal source of motivation – you’ll be amazed at the lovely things people will say about you! It’s a great way to keep focused and remember why you bother with all the blood, sweat and tears.
Today review and social networking sites are widespread. What customers are saying about you online can cripple or skyrocket your business.
Your reputation directly impacts the effectiveness of all your advertising - offline, online and word of mouth.
Trust is the new currency on the internet. They who have the best online reputation get the calls and business booms. Those without are forgotten.
Neglect this modern business reality at your peril.
Who We Help
Are you a business owner spending money to be found online but have fewer good leads than you need to take your business to the next level?
We can solve this.
Are your staff not delivering a customer experience which is worthy of a good review?
We can solve this.
Have you tried social media marketing but are having trouble coming up with fresh content every week which gets you more customers?
We can solve this.
Do you have a tarnished reputation online because of bad reviews or can't be trusted because you have no reviews at all?
We can solve this.
Have you ever wondered why you are spending more on Adwords but getting fewer qualified leads than you were before?
We can solve this.
Why is my business not showing up in local search and maps results in my area?
We can solve this.
How do I get free publicity for my business so I am acknowledged as a industry leader?
We can solve this.
How do I improve the value of my business so I can sell it for full price quickly?
Call us. We can help solve most problems.Frazer 0411596250
What We Do To Help
We make your business recession-proof by surrounding your business with permanent free advertising which is found everywhere online trumpeting your great reputation and the obvious first choice for prospects to call.
We enlighten and train your staff and with this knowledge, customer service becomes their focus, good reviews flood in from clients, this positive feedback improves both staff morale and productivity, and a new customer service culture is established.
We establish systems to constantly monitor what is being said about you online, so you can acknowledge and/or reward those happy customers (and get referrals) and identify dissatified customers quickly so their concerns can be addressed privately before a poisonous public situation develops.
We immortalize your 5 Star Reviews in video and professionally designed graphics and broadly promote your 5 Star Reputation over multiple online media channels.
Book a Full Presentation today and discover how to boom your business and get more customers.
Who We Are
We are reputation MARKETING specialists, who actively build and broadcast your 5 Star reputation as an industry leader.
We undertake reputation MANAGEMENT as required, but we understand the difference.
Marketing drives sales and revenue while managing is a necessary expense - you make money marketing, not managing.
Our team is a network of over 320 skilled professionals on four continents, who manage, build and monitor reputations for 1,000's of organizations worldwide.
Only firms with proven competence form part of our network, which covers specialty tasks such as directory and media citations, review monitoring, creation of Private Feedback pages using our Patent Pending technologies, Media Centre creation and Customized Mobile Apps for on-site Review Acquisition.
Call us today to implement a plan to dominate your market and crush your competition.
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